Speaking about a website of Perfect Money electronic payment system
Published April 8, 2009 | 
In this article we are going to discuss the website of electronic currency system perfect Money whose address is www.perfectmoney.com. We have chosen this item because due to its examination one can draw conclusions of company’s importance and gravity on the e-market and of its professional degree in general.
Among the various reasons of failures and problems of many companies in different business spheres is unprofessional, amateur and uninteresting website. It is like distinctive mirror which reflects inner atmosphere, world of the company. The main aim of any website is to tell to potential client about the company, its work, services, all advantages and pluses compared to other such companies. And in case if everything is correct and well done the company will have more chances to be successful and competitive in its sphere.
And now let’s talk about the official website of Perfect Money internet payment system. Dominating colors are white, red and black whose combination is good, successful and stress its business style. Navigation on the site is set in three places – an upper zone over the main banner, a zone on the red background under the banner and also a zone at the end of a page which mainly duplicate the others. It is rather comfortable and without any problems to orient oneself on the website.
Perfect Money is available in different language versions where one can find Russian, English, German, Spanish, Italian and many others. This kind of service plays a very good role for site’s and in this case company’s also development because majority of people want to make transactions, send money online using their own language, not English.
On the main page one can find the information about functions of the payment system, its advantages comparing with competitor’s products. This kind of information is common for many websites and it is not an innovation.
The structure of the website is divided into two main big parts. The first section contains different kinds of information and it takes three quarters of all space. The second part which is on the left is not so big like the first. Here one can find out currency exchange rates in Perfect Money Company. Under it one can read an information block “Most often questions” where several frequently asked questions and answers are represented. If one wants to look though the full list of these questions authors put a special link at the end of this block
Here on the main page creators suggest to learn who to work with this payment system, to find out its features and services. As we see authors try to give us as much information about their product as possible.
Information from the section “About us” is represented in aim to persuade people in the stability and comfort of Perfect Money. At the beginning creators tell us about a brief history of the site, and then in a few words they describe the advantages of the system, a bit similar to the advertisements. At the end of this section there is a link through which one can register and begin to work with Perfect Money.
In ‘Opportunities” one can find explanations to the online payment system’s work, descriptions to the main statuses of clients, how to refill currency and so on.
Tab «Commission» is probably the most informative of all on the site. As you have guessed by the title, it contains the percent rates on the money transfer, input and withdrawal of currency, commissions for the use of security tools, the annual percent rates. Based on this information, the most profitable way to input money is using bank transfers (0%), therefore, using of Pecunix (6%) is not so good. Liberty Reserve is a sort of golden mean (3%).
«Guarantees» tell us about the warranties of the system to its customers. The main guarantee of money safety, as developers think, is keeping it in multicurrency accounts. That makes e-system Perfect Money max marketable and stable to macroeconomic fluctuations and changes of currency rates and metals. At the end of this section there is a link also through which one can register in the system.
Section “Legal position” contains the information about legal actions of the company and also there are main rules and standards of Perfect Money.
We paid your attention only to several sections of the website, which are the most interesting and informative for future clients. In summary we want to note that the website of the company is made on a rather high level and there are no any problems in use.
Business Strategies – Line of attack for good business
Published March 9, 2009 |
The sole aim of every business venture is to be the leader in its field. They need to adopt various innovative strategies to stay competitive. Recognizing the finest and best strategy for your business is the key to success. It should give you a boost that makes a difference.
Your strategies will be successful with proper planning and scheduling. Strategies can be planned by establishing values, goals and programs, setting out objectives, defining a mission and settling a vision for your business. Companies now utilize fresh and creative curative measures that give long-term business productivity. The Internet has helped to communicate with clients and focus on their business necessities and doubts.
Conducting business by phone i.e. telemarketing is one of the good tactics. Companies make use of communication technologies and cash in on its utility factor. Internet marketing is the catchword nowadays. Pioneering Internet marketing guidelines aid to fascinate customers to your business and keep them glued to your site. With a click of the mouse button, you can promote your company right across the street, or all the way across the world. Web designers promote their products and services by creating innovative and interactive websites, attracting the Web traffic. The site needs to be upgraded regularly with new, useful and interesting content.
The customer data is scrutinized and consumed to enhance business transactions. With the help of inbound and outbound call center services the revenue is increased. As we say ‘Hard work is the key to success’, if we are committed to hard work, inspiration comes on the way. Inspiration seems to be obsessed by favorable conditions – in this case, by work. Behind every successful business there is enough, plain hard work. These business people are well aware of their company background, understanding all the rules and are intensely involved in their own businesses. All the great business personalities have one thing in common and that is the winning vision, the winning strategy. Business can be enlarged with the existing low-price transaction pattern, but with the competitive successful strategic approach. Some business people believe in different approach to value investing. After the planning comes the action time. It takes guts to act intrepidly and take whatever hazards are required to put your vision into practice.
What you need to have a successful and flourishing business is nevertheless an extraordinary ingenuity, innovating the industry realm, developing your own strategies for your own business particularities and go further for its execution.
Really Communicate To Your Website Visitors
Published August 5, 2008 | This article might be a bit different than you’ve come to expect from a webmaster-related article. The reason is that, in my opinion, it is a facet of the internet many people don’t really think about. And that is communication. But, by communication I mean more than just talking or writing. Read on…
What is Communication?
Communication is defined simply as the transferring of an idea or concept from one point to another with full duplication on the receiving side. This last component is one often forgotten. So, a full one-way communication would be Fred has an idea about a widget. He propels that idea across space to Ted. Ted receives the communication, understands it, and has full duplication on his end of the exact concept Fred was thinking about that widget. Now, a full two-way communication would be the above process, but with the addendum that Ted thereby acknowledge Fred for his communication, sending the acknowledgement across space to Fred, at which point Fred receives the acknowledgement and fully duplicates and understands the acknowledgement. Fred would then thank Ted for this acknowledgement.
So, what we have here is an interchange of ideas with full understanding on both sides, as well as the full understanding on both sides that their communication(s) is/are being received.
Why Do I Bring This Up?
Good question. The above communication formula applies to everything. Interpersonal relations, business, family, etc. However, we are in the business of websites. A website, by its very nature, is a communication medium. If your site does not properly observe this communication formula, you may be spinning your wheels posting and emailing your visitors/customers and they might still not really be receiving your communication. And, again, I emphasize that receipt. When you email a customer, I am not referring to whether that email arrives in their inbox. No, I am referring to whether that person fully duplicated your communication and got the exact point you were trying to make.
Have you ever written an article which, to you, makes sense, but others seem to not be able to grasp? Have you written sales copy that generated little to no sales? Have you dealt with a client which, no matter how hard you try, just doesn’t seem to “get it”? If anything like this is out, then your communication formula is out. For one reason or the other, they are not getting the same understanding you are.
How Does This Apply?
It’s far easier to observe proper communication in person than over the internet. First, when the person is right in front of you, you get immediate feedback as to whether they are understanding you. On the internet, if someone doesn’t understand your writing, they will just leave and you’ll never know. In fact, on the internet, if the communication is out in any way, you’ll probably just lose the visitor. And the nature of the medium is that you won’t know.
But, how can you do your part to enforce a proper communication formula on your website? Let’s look at that:
1. Definitions of Words. Words are part and parcel of the language. But, if someone does not understand the words you are using, the language will not communicate to them. In fact, as human nature has it, when a person is reading something they don’t understand, they will first forget they read it, second they will individuate from it. Ultimately, they will just leave and not come back. So, it is in your interest to use words that your visitors will understand. Do not use big, fancy words just for the sake of looking learned. It doesn’t work. Also, if your site discusses topics which are technical in nature, do your best to describe things in an easy-to-follow way. Lastly, it is my opinion that every site which is an instructional type of site should include a glossary. Maintain a glossary of commonly misunderstood terms and, in your content, hyperlink those words to the definition. You could even use ALT tags or DIV layers to make the definition pop up when you hover over the word. However you choose to employ it, making sure your writing communicates to your reader is in your interest. And this starts with using words they understand.
2. Acknowledge Your Visitors. As discussed above, acknowledgement is half of the communication cycle. So, when your visitors send you an email, acknowledge it. If you do not, your visitor will think you are ignoring them and they may become upset. I don’t intend to make your visitor seem like a child there, but it is true. Visitors who are in good communication with a website are more likely to remember that website. Their like for the site will increase and they will have a higher level of agreement with the people behind it. That is good for you. On the other hand, if you ignore them and do not reply to their messages, then the communication really doesn’t exist. Therefore, they will write you off. So, organize your site’s email lines so that emails are replied to. At the least, set up an auto responder to let them know their message was received. Ideally, though, you will send them an actual reply.
3. When needed, enforce acknowledgement. Sometimes, a visitor will initiate a transaction of some variety and then abandon it. For example, they may sign up for your mailing list but fail to confirm their subscription. Well, the communication formula is out. They never acknowledged the confirmation email. Maybe it never arrived. Maybe they forgot. Regardless, you need to repeat the question. Just as you would in real life if somebody does not answer your question, you repeat until you get an answer. In our example, you may send them a series of reminders (enabled via cron) until they confirm their subscription. After a few tries, you can write them off.
4. Design to Communicate. The design of your website needs to lend itself to the message you are trying to communicate. Badly designed, a site’s design can impede the message. It would be like trying to communicate to someone over the loud noise of a jet engine. In this case, you may be talking fine, but you need to handle the environment around you to make your communication arrive. Stop the jet engine or go somewhere else where you can get your message across. Online, your site is the medium. Your content can be well-written and the words defined, but if the site is a chore to use, then your site becomes the din that will keep the message from arriving in the mind of the reader. I will reserve design theories for another article, but pay attention to things like (1) cross-browser compatibility, (2) your main message being very apparent when the user arrives to your homepage, (3) functional layout. On #2, do not overcrowd the page with so much information that the user doesn’t know where to focus.
5. Allow Others to Communicate. Communication is the engine which powers life. It is what makes the world go round. This is the reason why interactive elements on a website make the site more sticky and more trafficked. People love to communicate. So, set up online forums, interactive quizzes, anything that will invite feedback and participation on the part of your visitor. Your site does not need to be a one-way flow from you to them. In fact, a successful website will actively get the return flow from them to the site.
6. Speak to Their Reality. This could take an article in and of itself, but I will give it a brief mention here. Even observing all of the above, you have the simple fact that everybody has a certain way of looking at things. And everybody thinks their way of looking at the world is right. In fact, they KNOW they are right. If you are communicating to them assuming things that are not part of their reality, then the communication will not arrive to them. A person has to be receptive to your communication. An example would be trying to explain the health benefits of meat to a member of PETA. So, in any situation, you need to find what the reality of your target audience is and then tailor your communication to THAT reality in order for your communication to really arrive. This is where inviting visitor feedback comes into play. Keep a running record of feedback to see what their reality is. Do surveys. Find out what their experience is and speak to that. By doing this and observing the proper communication formula, you WILL be the authority for them in your field. Look at Oprah. She is very wealthy, so much so that most other people cannot really identify with that kind of wealth. But, Oprah is out there, talking to everyone. And she positions herself in such a way where people identify with her. She doesn’t put up a front. She is REAL to people. She speaks to their reality. And she is very successful because of it.
Wrap It Up
I have touched on some things in this article which I can easily expand upon at a later date. And I probably will. But, this will get you started. Judge the communication to and from your website and see how it measures up. Any successful website cannot sit there on the internet as it’s own little island. It has to communicate and communicate in a big way. It has to serve as that 6 lane highway with traffic going in both directions. Make your site do this and you’ll be on your way.
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Published August 5, 2008 | What are *PIPS* ?
Currencies are traded on a price/ point (pip) system. Each currency pair has its own pip value.
When you see a FOREX price quote, you’ll see something listed like this:
EUR/USD 1.2210/13
Explanation:
a) If you want to BUY the EUR/USD ( meaning you BUY EUROS and SELL US$ ) you buy 100,000 EUROS and you SELL 122,130 US$, or in other words you receive 122,130 US$ for 100,000 EUROS.
B) If you want to SELL the EUR/USD ( meaning you SELL EUROS and BUY US$ ) you buy 122,100 US$ and sell 100,000 EUROS, or in other words you receive 100,000 EUROS for 122,100 US$.
The difference between the bid and the ask price is referred to as the spread. In the example above, the spread is 3 or 3 pips.
Since the US dollar is the centerpiece of the FOREX market, it is normally considered the ‘base’ currency for quotes. In the “Majors”, this includes USD/JPY, USD/CHF and USD/CAD. For these currencies and many others, quotes are expressed as a unit of $1 USD per the second currency quoted in the pair.
For example a quote of USD/CHF 1.3000 means that fore one U.S. dollar you receive 1.30 Swiss Francs. or in other words, you receive 1.30 Swiss Franc for each 1 US$.
When the U.S. dollar is the base unit and a currency quote goes up, it means the dollar has appreciated in value and the other currency has weakened. If the USD/CHF quote above increases to 1.3050 the dollar is stronger because it will now buy more Swiss Franc than before.
The three exceptions to this rule are the British pound (GBP), the Australian dollar (AUD) and the Euro (EUR). In these cases, you might see a quote such as EUR/USD 1.2080, meaning that for EURO you receive 1.2080 U.S. Dollars.
In these three currency pairs, where the U.S. dollar is not the base rate, a rising quote means a weakening dollar, as it now takes more U.S. dollars to equal one Euro, British pound or an Australian dollar.
In other words, if a currency quote goes higher, that increases the value of the base currency. A lower quote means the base currency is weakening.
Currency pairs that do not involve the U.S. dollar are called cross currencies, but the calculation is the same. For example, a quote of EUR/JPY 134.50 signifies that one Euro is equal to 134.50 Japanese yen.
HOW TO BUY ( going “ LONG ”)and SELL ( going “ SHORT ”) in the FOREX Market?
Keep in mind 2 very important rules:
RULE # 1) Cut your LOOSING trades and let your WINNING trades RUN
YOU WILL HAVE LOSING TRADES. Every FOREX trader has. The secret is, that a consistent, disciplined trader, at the end of the day, adds up more winning trades than losing trades.
When you and see on your charts, without any doubt, that you are in a losing trade, don’t keep losing money. Most of the novice traders are lowering their stop loss just to “prove they are right” or “hoping that the market will reverse”. 99% of these trades, are ending up with more losses. Most of the profitable trades are usually “right” immediately.
Remember, smart traders know there are many other opportunities. CUT your losses short and compound those winning positions.
RULE 2) NEVER EVER trade FOREX without placing a Stop Loss Order.
PLACE a STOP order, right along with your ENTRY order, via your online trading station, to prevent potential losses.
Before initiating any trade, you have to calculate at what point ( price) you would be wrong, because the market changed direction, and would want to cut your losses.
To make profits, in the FOREX, a trader can enter the market with a *buy position* (known as going “long”) or a *sell position* (known as going “short”).
As an example let’s assume you’ve been studying the EURO. The EURO is paired first with the U.S. dollar or USD.
Your trading methods, rules, strategies, etc., tell you that the EURO will rice in the next 2 weeks, So you buy the EUR/USD pair meaning you will simultaneously buy EUROS, and SELL dollars).
You open up your excellent trading station software (provided to you for free by Fenix Capital Management, LLC www.fenixcapitalmanagement.com) and you see that the EUR/USD pair is trading at:
EUR/USD: 1.2010/1.2013
As you you believe that the market price for the EUR/USD pair will go higher, you will enter a *buy position* in the market.
As an example, lets say you bought one lot EUR/USD at 1.2013. As long as you sell back the pair at a higher price, then you make money.
To illustrate a typical FX SELL trade, consider this scenario involving the USD/JPY currency pair:
REMEMBER Selling (“going short”) the currency pair implies selling the first, base currency, and buying the second, quote currency. You sell the currency pair if you believe the base currency (USD) will go down relative to the quote currency (JPY), or equivalently, that the quote currency (JPY) will go up relative to the base currency (USD).
HOW TO CALCULATE PROFIT OR LOSS?
The Profit Calculations, on the Short-sell trade scenario below, may seem somewhat complicated if you’ve never been in the FOREX market before, but this process is continually calculated through your broker trade station (software). I show you this process below so you can SEE how a PROFIT might occur.
The current bid/ask price for USD/JPY is 107.50/107.54, meaning you can buy $1 US for 107.54 YEN, or sell $1 US for 107.50 YEN.
Suppose you think that the US Dollar (USD) is overvalued against the YEN (JPY). To execute this strategy, you would sell Dollars (simultaneously buying YEN), and then wait for the exchange rate to rise.
Your trade would be the following: you sell 1 lot USD (US $100,000) and you buy 1 lot JPY (10,754.000 YEN). (Remember, at 0.25 % margin, your initial margin deposit for this trade would be $ 250.)
As you expected, USD/JPY falls to 106.50/106.54, meaning you can now buy $1 US for $106.54 Japanese YEN or sell $1 US for 106.50.
Since you’re short dollars (and are long YEN), you must now buy dollars and sell back the YEN to realize any profit.
You buy US $100,000 at the current USD/JPY rate of 106.54, and receive 10,654,000 YEN. Since you originally bought (paid for) 10,754,000 YEN, your profit is 100,000 YEN.
To calculate your P&L in terms of US dollars, divide 100,000 by the current USD/JPY rate of 106.54
Total profit = US $938.61
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